Playtech BGT Sports wins ‘Best Land-Based Betting Product’ at SBC Awards

Playtech BGT Sports wins ‘Best Land-Based Betting Product’ at SBC Awards

Self-service betting terminals recognised as key to revitalisation of retail

London, 5th December 2019: Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, has won the ‘Best Land-Based Betting Product’ award at the annual SBC Awards in London.

Playtech BGT Sports wins ‘Best Land-Based Betting Product’ at SBC AwardsThe leading omni-channel provider’s self-service betting terminals (SSBTs) fought off competition in the category to emerge victorious, with judges impressed with PBS’ key role in driving incremental retail operator revenue as well as increasing customer footfall.

Reflecting the growing demand for Playtech BGT Sports’ SSBTs, which have bucked the trend in retail sports betting, its advanced retail software has continued to secure a greater proportion of bets placed due to their convenience and ease of use.

Boosting both customer engagement and revenues for retail operators, particularly around in-play functionality, the provider now boasts more than 60,000 terminals worldwide.

With Paddy Power, OPAP and Ladbrokes Coral among its client base, PBS SSBTs process an average of more than 1.1 million daily bets.

The SBC Awards win follows a landmark year for the company, which saw the induction of founder and CEO, DI Dr. Armin Sageder, MBA into the coveted SBC Hall of Fame in September, joining the likes of Bet365’s co-CEO Denise Coates and former Sky Betting and Gaming Executive Chairman Richard Flint.

Commenting on the SBC Award win, Lee Drabwell, Senior Commercial Director at Playtech BGT Sports said:

“We’re delighted to secure one of the most sought-after retail betting wins at this year’s SBC Awards, with the hard work and dedication we have put into revitalising retail betting recognised by the judging panel.

“Our SSBTs are now an integral part of the modern betting shop experience, particularly when it comes to increasing customer engagement and revenues for retail operators. Retail betting has a bright future, and we look forward to being at the forefront for many years to come.”

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About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni‐channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land‐based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.

Playtech has in total c.5,900 employees across 18 countries and is headquartered in the Isle of Man.