Group appoints Max Bichsel to lead US business Group appoints Max Bichsel to lead US business

An experienced sales and business development executive, Max Bichsel will develop and expand both strategic and commercial partnerships for Group Plc (the “Group” or “ Group”) as it aggressively pursues the American sports betting and online gambling market. Group appoints Max Bichsel to lead US businessBichsel most recently served as U.S. director of sales for Kambi, where he played a pivotal role in the company’s rise to becoming a leading sports betting supplier in America.

After the invalidation of the Professional and Amateur Sports Protection Act in May 2018, Bichsel joined Kambi and led strategic partnerships with top sportsbooks. Kambi’s clients include Rush Street Interactive, Penn National, DraftKings and 888. Bichsel helped oversee the establishment of Kambi’s U.S. headquarters in Philadelphia. During Bichsel’s tenure, Kambi was awarded the 2019 EGR North America Sportsbook Supplier of the Year.

“With Max on board to lead our U.S. efforts, the Group will expand partnerships, marketing and sales efforts in America and continue to grow market share,” Group Chief Executive Officer Charles Gillespie said.

“Performance marketing will play an important role in the growth of the sports betting and online gambling industry in America and Group is best positioned to benefit from this expansion of regulated online gambling in the United States,” Bichsel said. “I look forward to working with the Group’s clients, building teams and creating new partnerships to expand the Group’s footprint in the U.S. and solidify the company’s position as leaders in iGaming and sports betting.”

Prior to Kambi, Bichsel served in various sales and business development roles for internet, software and advertising companies including Selligent, Powa Technologies and HookLogic, which was acquired by Criteo. Bichsel received his Bachelor of Business Administration degree from Texas Christian University, where he played Division I golf.

About Group Group Plc is an award-winning provider of digital marketing services for the global iGaming industry. Founded in 2006, the group has a workforce of more than 110 and operates from offices in Dublin, Charlotte, Tampa and Malta. The group publishes websites that offer comparisons and reviews of online gambling websites in 15 national markets in nine languages. Players use these resources to select which online gambling operators they should trust to offer a safe and honest online gambling experience. The Group’s publishing assets include the leading iGaming industry portal,® as well as and the CasinoSource℠ series of portals, among many others.