The industry leading B2B supplier has appointed Viktor Hoffmann to lead all marketing efforts for their B2C brand VBET. Hoffmann joins the group following a series of senior leadership roles in marketing, product and general management. He is credited with bringing to life Addison Global’s challenger brand MoPlay as well as developing and delivering on a successful diversification and penetration strategy as CPO and later CEO of Marathonbet. He has over 10 years of industry experience with both start-up and established market leaders.
Hoffmann comments, “I am very excited to join VBET at a pivotal time for the business. We will revive and reintroduce this distinctive, reputable and trusted brand to the masses and bring innovative new experiences and outstanding value to customers globally. We have a great story to tell, fantastic strategic partnerships to announce and we will leverage the full backing of the entire BetConstruct portfolio. Having had a look under the hood, I am tremendously impressed by BetConstruct’s technology and the talented and imaginative people who make it happen.”
Vigen Badalyan, BetConstruct Founder and CEO said: “I am delighted Viktor will join our family and apply his formidable experience and energy to take VBET on the next stage of growth. Our B2C brand is where it all began for us and now we are ready to come full circle and welcome everyone to enjoy their game with VBET.”
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct’s innovative and proven offerings include Online and Retails Sportsbook, Classic and Virtual Reality RNG & Live Casinos, Poker, Skill Games, Fantasy Sports, Social Gaming Platform, Sports Data Solutions and more – all ready to be launched and managed through SpringBME, its pioneering Business Management Environment .
Within Sports Data Solutions, the AI-powered scouting tool AJNA performs game flow recognition and provides statistics and extremely accurate technical data to create new unique markets to bet on.
All partners benefit from the BetConstruct Spring Platform with its powerful back office tools and all-inclusive services. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unparalleled opportunity to succeed.