Significant interest shown for its (Re)activation Cloud
Malta, 18th February 2019: Enteractive, the leading provider of player retention solutions to the global gaming industry, has hailed its first ever appearance at ICE London as a major success following significant interest in its core offering.
The Malta-based company showcased its full range of innovative player retention solutions, including its new (Re)activation Cloud service – an AI-driven platform designed for comprehensive player reactivation.
During the exhibition between 5-8th February at London ExCeL, a live traffic map was displayed at the stand, which highlighted real-time inbound and outbound calls including deposits from Enteractive’s Malta head office.
Additionally, delegates were treated to fluffy candy floss to celebrate the launch of its new cloud service, as well as free cups of coffee and bottles of beer.
Andrew Foster, Head of Business Development at Enteractive, said he was encouraged by the quality of operators who visited the stand during the exhibition.
He said: “We couldn’t be happier with how our debut year exhibiting at ICE London went. The stand gave us the perfect platform to discuss in more detail how our services can significantly increase reactivation rates of lapsed users.
“We received plenty of interest for our new (Re)activation Cloud with senior executives from operators seemingly open to embracing new techniques when it comes to customer retention. With the service resulting in up to 50% of players re-depositing, we’re excited to explore the opportunities that exist in getting these operators on board.”
For more information on this release or to arrange an interview please contact Robin Hutchison at Square in the Air on 0203 586 8272 or [email protected]
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group.
