This week, Betradar, the premium partner for the betting industry worldwide, has officially launched live odds for League of Legends, developed in conjunction with esports big data specialists DOJO Madness.
DOJO’s service has developed complex models based on the analysis of over 450,000 rounds and 18 million individual data points. This has enabled the generation of reliable real-time probabilities for both live betting as well as pre-match betting events, allowing Betradar to provide its operator clients with the most credible in-play offering available. Leveraging DOJO’s API, Betradar will now be able to offer a significant amount of new, high-quality betting events across a whole range of League of Legends tournaments and competitions.
“We are delighted that we can now offer our League of Legends in-play odds to the market. LoL is the number one esport title played globally with over 100 million unique players per month. It has an established tournament structure with events held all the way through the calendar year, while the recently announced franchise model showcases the stability and sustainability of the LoL ecosystem. This is all good news for operators looking to offer a highly attractive esports betting product. What makes the news even better is that our clients can now enjoy unbeatable up-times, the best array of markets with more to follow, including a range of live player markets. We appreciate that some have experimented with esports and have not seen the returns they should have earned, but with Betradar and DOJO Madness having invested significant resources into creating a best-in-class product and with interest in Betradar esports products at an all-time high, our clients have another reason to feel confident about their offering to these highly discerning customers” said Betradar Head of Esports James Watson.
DOJO Madness CEO Jens Hilgers added: “One of the reasons we partnered with Betradar is that we wanted to bring our unrivalled expertise in aggregating and interpreting esports game data into the betting ecosystem with a partner that stands for integrity and accuracy. Providing the odds for the most popular esports title combined with the future markets we already have in the pipeline, including live player markets, is another contribution of our partnership to the exciting esports ecosystem.”
Operators looking to experience Betradar’s new League of Legends Live Odds should contact [email protected] to book a demo.
ABOUT DOJO MADNESS
DOJO Madness harnesses the power of big data to build tools and services that help players and fans to understand and master their favorite esports games. DOJO’s first line of products, the SUMO apps, are virtual coaching apps for League of Legends, Dota 2, and Overwatch. The SUMO apps provide personalized guides and actionable insights based on individualized game data. In addition, DOJO Madness offers a B2B data service and a separate SaaS platform that provides analytics and data visualizations for Counter-Strike: Global Offensive (CS:GO), League of Legends, and Dota 2 professional teams and broadcasters.
DOJO Madness has 45 full time employees, and has raised a total of $12.75M in funding from backers including The Raine Group, March Capital Partners, London Venture Partners, DN Capital, K Cube Ventures, Kristian Segerstrale and the Investment Bank of Berlin (IBB).
More information can be found on www.dojomadness.com
ABOUT SPORTRADAR
Sportradar is a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities. We are a truly international organisation, employing over 1,700 people in more than 30 locations around the world. Our rapid growth is driven by technological innovation and a deep understanding of our clients’ business needs.
It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 800 companies in over 80 countries. We occupy a unique position at the intersection of the sports, media and betting industries.
More information can be found on www.sportradar.com.
For further press enquiries:
Kalie Moore
Head of Communications
DOJO Madness
P: +49 174 184 0124
E-mail: [email protected]
Alex Inglot
Director of Communications and Public Affairs
Sportradar AG
P: +44 203 695 22 14
E-mail: [email protected]
