With just a few weeks until France kick off against Romania in Paris, Betradar’s award-winning Virtual Gaming team have today officially launched their Euro Cup product, ready for operators to add to their market offering.
The Euro Cup will harness all the anticipation and excitement of this summer’s must-see football tournament and condense it into 70 minute cycles, enabling bettors to back their favourites or test their analysis across a whole range of markets specific to this unique competition.
Betradar, who utilize their unmatched Statistics Centre data to ensure that their virtual products offer the most realistic reflection of real events, outcomes and probabilities, will be applying that same rigour to the Euro Cup product, ensuring that the betting experience is as true to life as possible.
The product is already being integrated by over 25 different operators from across the world including Parimatch, Nairabet and Sportingbet among others. Speaking about the product, Maxim Afanasyev, Head of Trading at Liga Stavok said: “We have used Betradar’s virtual football product since 2013 and found that the combination of best in class 3D animation together with the attention to detail in terms of data, histories and markets make their product the most compelling and impactful. When we heard that Betradar were ploughing all that same technology and realism into a format that leverages the buzz we anticipate this summer, it really was a no-brainer for us and we cannot wait to see how our customers react to this new installment”.
Betradar’s MD Virtual Gaming Neale Deeney provided some more detail: “Our virtual products are always built for betting. We’ve been in this business long enough to know what bettors expect, want and value. We know they expect top notch graphics (and we deliver that!), but we know they value the ability to recreate their unique betting journey: whether that is backing their favourite team, researching form or spotting patterns. Our Euro Cup product allows our clients to provide an accelerated opportunity to recreate and relive each bettors unique Euro betting journey, every 70 minutes. We are all looking forward to the exciting football and results this summer. We are all looking forward to betting on the tournament and the various markets available on it. It seemed obvious to us that a virtual format that mirrors the real tournament would get operators and bettors excited. That has proven to be the case so far and we look forward to adding more operators in the run up to and during the competition”.
Operators can sample the Euro Cup product at the Betradar Virtual Sports Demonstrator: https://www.betradar.com/virtualsports/.
ABOUT SPORTRADAR
Sportradar is a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities. We are a truly international organisation, employing over 1,300 people in more than 30 locations around the world. Our rapid growth is driven by technological innovation and a deep understanding of our clients’ business needs.
It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 800 companies in over 80 countries. We occupy a unique position at the intersection of the sports, media and betting industries:
- Under the Betradar brand name, we are the leading provider of live data services to the betting industry, offering products to suit every business: from data collection through to fully managed trading services.
- With our Live Channel, backed by our extensive portfolio of audio-visual rights, we offer round-the-clock coverage of live sports content streamed to betting websites and betting shops around the world.
- We are leaders in the provision of Virtual Sports content and sports betting games, with customisable solutions offering the ideal mix of realism, profitability and punter appeal.
- Our focus on technology and innovation has made us a premium partner for the media industry, offering sports content solutions for online and mobile customers, from live scores and statistics, to match visualisations and apps.
- Uniquely in our industry, we also leverage our data to provide betting monitoring services to sports federations and law enforcement agencies to help in the fight against match-fixing. In the field of sports integrity, we are now firmly established as the world’s leading supplier.
More information can be found on www.sportradar.com.
Operators can sample the Euro Cup product at the Betradar Virtual Sports Demonstrator: https://www.betradar.com/virtualsports/.
