CalvinAyre.com’s Stephanie Raquel brings us Day 3 summary of the iGaming Asia Congress 2016 at the Grand Hyatt Macau.
The sessions track for the third and final day of the iGaming Asia Congress 2016 focused on innovations in the online casino, sports bettingand eSports sectors. The congress halls were expectedly quieter today but despite the reduced number of attendees, there were more insightful discussions that took place.
One of today’s key moments was the introduction of the newly-formed organization, Macau Gaming Information Association (MGIA). Presented by Chairman Charlie Choi and Vice Chairman Tony Tong, MGIA was established this year with the aim of promoting the gaming industry, and exchanging of information among the industry shakers and movers.
The MGIA offers an app that not only provides the latest and the most relevant news in the industry but also works like a social networking platform where you can post real-time updates about the iGaming network. A live-feed of Choi recording a video of the session using the app was shown to the attendees this afternoon. The app is free and is available in Chinese and English versions.
Bruce Elliot, Boston Ventures managing director, led the session on eSports. The energetic Elliot updated the audience about the latest in the eSports world–“betting turnover on League of Legends has eclipsed Champions league winner market takings so far in 2016,” according to Bwin.
According the Elliot, eSports is a massive market. With over 35million people watching on Twitch alone, eSports will become huge and must be embraced by the iGaming industry. When asked about his advice for operators who still has not broken into this world, “Hurry up,” he said.
Shaun McCamley of Global Market Advisors participated at the Fireside Chat on diversification of live betting. During the discussion, McCamley and the rest of the speakers shared their thoughts on the growth of in play betting and live betting.
CalvinAyre News spoke to McCamley to get to know more about the development in social gaming where he touched on proxy betting solutions, a system that allows casinos to offer its games and its players to place a bet through a proxy. He said there will be tough times ahead in the Asian market due to regulations and the lack thereof but operators should take the next step. He said, “We should be looking at either programs like proxy, social games to build a brand and to also give the casino operation a chance to build additional revenue.”
King Tai of Beacon events shared his delight on the success of this year’s IGA. Despite the bad weather this week in Macau, over 300 attendees came this year.
Congratulations Beacon Events and we look forward to iGaming Asia Congress 2017.
