17 July 2014 – Making its world premiere in advance of the PGA British Open, Metric Gaming’s first-to-market SuperLive™ Golf markets will launch this week with Redbet Gaming Ltd., a subsidiary of international media conglomerate Bonnier Group AB.
SuperLive™ Golf renders an unprecedented level of match interaction, with up to four hundred wagers offered per round. Typically following select marquee groups, SuperLive™ provides wagering opportunities on a wide array of engaging markets, such as who will win the hole, total combined group score and individual player propositions, including stroke-by-stroke betting.
Following on from surprising and exciting their customers with SuperLive Football throughout the World Cup, “Redbet will now take this opportunity to revolutionize the way Golf is perceived by sportsbetting customers, engaging them like never before with SuperLive Golf,” remarks Mark Thorne, Head of Sports for Bonnier Gaming Malta Ltd, for whom the partnership with Metric Gaming has allowed the creation of a unique product offering for Bonnier Gaming customers.
Andreas Ternström, CEO of Bonnier Gaming AB, is thrilled that Bonnier Gaming Malta Ltd have partnered with Metric Gaming to usher in the cutting edge of sports wagering. According to Ternström, “SuperLive will change the very complexion of the in-game wagering industry, becoming the new gold standard in live betting. Today, live betting is almost never truly ‘live,’ as bettors must typically still wait for final match results before their wagers are graded. SuperLive changes all of that – allowing in-game betting to finally reach its full potential.”
Metric Gaming is turning its sights on golf after a hugely successful World Cup campaign, and is looking forward to rolling out many more sports in the months to come. “Golf is another hugely popular betting sport in Europe,” notes Metric’s Chairman, Peter Bertilsson, “and we are anticipating a very bright future with RedBet for SuperLive Golf and all of our upcoming SuperLive offerings.”
SuperLive™ Golf will be available via desktop, tablet and mobile channels for the PGA British Open on Redbet.com.
About Metric Gaming
Metric Gaming is changing the face of interactive, live sports betting with SuperLive™, first-to-market wagering software offering hundreds of opportunities to bet on ‘real time’ in-game events as they unfold in real time. The company was established in 2011 in Las Vegas, NV, with subsidiaries in the Isle of Man and Stockholm, Sweden. Founders and key employees have extensive expertise in the European and U.S. sports betting and gaming industries, as well as within the critical transaction processing field. For more information, visit www.metricgaming.com
About Bonnier Gaming
Malta-based Bonnier Gaming Malta Ltd, with thousands of games available on its platform, provides exceptional media content and engaging games to its customer base. A subsidiary of international media conglomerate Bonnier AB, Bonnier Gaming Malta Ltd has continued to innovate and raise the level of entertainment for its users. Founded in 1804, Bonnier AB is one of largest and most successful media companies in the world with a powerful base in Scandinavia, and well-positioned brands across 15 countries.
For more information contact:
Tom Victor
Lyceum Media
[email protected]
