Speaking of, Eilers Research believes social gaming revenue will top $2.6b in 2014, around $500m of which will be earned by Caesars Interactive Entertainment (CIE). Eilers’ analyst Adam Krejcik says CIE is the current social gaming emperor with around 19% of the overall market. CIE’s social gaming revenue came to $115.7m in the first three months of this year, compared to $68.8m for International Game Technology’s social gaming offshoot DoubleDown Casino.
DoubleDown has made numerous deals with land-based casinos, allowing them to offer free-play online casino gaming as a promotional tool. That path has now been followed by Win, the social gaming offshoot of UK-listed online gambling operator Bwin.party digital entertainment. Win has inked a deal to offer its Slots Craze social casino title via the United Auburn Indian Community’s Thunder Valley Casino Resort near Sacramento. Bwin has already entered into a real-money online poker tie-up with the United Auburn as they wait for California legislators to legalize the practice.
As part of the social casino deal, Win says it will create custom-designed Thunder Valley games for Slot Craze, the first examples of which should arrive in Q4. Like MGM Resorts’ popular myVEGAS free-play app, Slots Craze players will earn Thunder Club points that can be redeemed for non-gaming amenities at the resort. Win CEO Barak Rabinowitz said the partnership would “offer unique rewards for engagement that bridge the gap between online and offline casinos.”