SBC recruits Betting Business editor to oversee next step in development

sbc-recruits-betting-business-editorLondon – 29 January 2014 – Sports Betting Community (SBC), one of the world’s largest networks of gambling professionals, has appointed Betting Business interactive editor Andrew McCarron in the new role of Managing Director. The move sees SBC founder Rasmus Sojmark become Executive Chairman with Ted Menmuir confirmed in the position of Content Director.

The announcement coincides with the relaunch of the organisation’s news website and the launch of the new Betting on Football Conference being held on 8 May at Stamford Bridge.

The changes signal the start of SBC’s plans to upscale its news, events and consultancy business for the betting sector. SBC’s success has been built on its immensely popular SBC Socials, where members of SBC’s 5,000-strong community get together and network in a social environment. There are three more SBC socials planned in the coming months; London Baby (formerly ICE ICE Baby) – the large scale party held during ICE Totally Gaming week in February, the third SBC Asia Social in Manila on 28 February and the Betting on Football Awards on 8 May in Fulham.

Rasmus Sojmark, who is also CEO of social betting firm Oddslife, commented: “I’ve had plans to expand the editorial and services capabilities of SBC for a while now and I believe Andy is the perfect person to realise that aim. His 15 years’ experience in the industry will be a valuable asset to what we hope to achieve at SBC.”

Andrew McCarron added: “I’ve always had a passion for the betting sector since working in a betting shop in my youth, so joining SBC feels like a natural progression. We’re aiming to take SBC to the next level and become a vital tool for the betting and gaming industry.”

McCarron has been writing about the gaming industry since 1998, initially writing for coin-op trade titles Coinslot International and Euroslot Worldwide, as well as Casino International, Park World and International Casino Review. He became the founding editor of betting industry trade magazine Betting Business in 2004 and oversaw its change to Betting Business interactive in 2010. He will be making his first appearance with SBC at the ICE Totally Gaming show at ExCeL on 4-6 February on stand ND6-B.

For more information contact:

Andrew McCarron
[email protected]
T: 01457 867 683

About Sports Betting Community

Sports Betting Community (SBC) is dedicated to raising the profile and coverage of gambling operators, software suppliers and industry start-ups in the complex and saturated online gaming market.

SBC offers its clients and partners a wide range of services including content provision, igaming consulting, gaming event management, public relations, communications and branding.

Sports Betting Community now has over 6,000 industry members worldwide and has become the largest gaming network for professionals within the sector. The SBC team have hosted igaming networking events in Europe and Asia, and have helped with the organisation and management of major gaming trade conferences. is a dedicated news source and network community for the sports betting and iGaming industries – offering news, opinions, product, software reviews and insight.

About Andrew McCarron

Andrew McCarron has been writing about the gambling industry since 1998. After completing a journalism degree at the University of Central Lancashire, during which he worked in a South Manchester betting shop, he joined the coin-op titles Coinslot International and Euroslot Worldwide.

After a year abroad as Australasian correspondent, he returned to the UK to become assistant editor on Coinslot, where he followed the progress of the UK’s Gambling Act through Parliament, before helping to launch and edit the magazine’s regular supplement Coinslot Review.

In 2004, McCarron became the founding editor of Betting Business, oversaw the change to Betting Business interactive in 2010 and has since been in charge of driving the magazine’s editorial content and advising on group events. During this time, he has helped establish the magazine internationally as one of the leading authorities on betting and gaming matters. As well as developing an extensive network of both land-based and online contacts, he is also an advisor to social betting operator Oddslife.

About Rasmus Sojmark

During his ten years working in the iGaming sector, Sojmark has launched two companies, social sports betting technology company Oddslife and news and events organisation Sports Betting Community (SBC).

While Commercial Director at EveryMatrix, Sojmark optimised all commercial operations and helped EveryMatrix acquire major igaming software service provisions with leading international betting operators.

An iGaming industry achiever, Sojmark has won Best Sportsbook Innovation 2010, Sports Betting Rising Star 2011 and special commendation for White Label Partner of the Year 2011, all coveted EGR awards. In 2008 and 2009 he also collected the awards for Best Sports Betting Affiliate back-to-back and the Best Overall Affiliate with leading Odds Comparison site Sojmark holds an MSc in International Marketing from Syddansk Universitet (Denmark) and is fluent in 4 languages (Danish, Swedish, English and German).

About Ted Menmuir

Ted Menmuir has worked in igaming marketing for 4 years focusing on new player acquisition and player optimisation. Menmuir gained an MSC in Management & Technology from the University of London. He has a passion for writing on technology and innovation for the igaming industry, new start-ups entering new marketing and operational disciplines entering igaming. Menmuir handles PR, content and communication for SBC services and its partners.