Mobile gaming is currently taking the gambling industry by storm much like Pokemon cards took hold in school playgrounds. Although it’s highly unlikely that it will die out as fast as Pikachu and pals, if at all.
It will be one of the subjects on everyone’s lips at next week’s ICE Totally Gaming conference in the centre of the iGaming universe, London. This might be what has moved sports betting and turnkey provider, EveryMatrix, to choose ICE as the platform on which to unveil their new mobile sportsbook.
The new OddsMatrix mobile sportsbook will incorporate advanced API technology and will be content rich, meaning a focus on live scores, statistics, and sport news alerts. Users will also be able to place live bets throughout whatever sport it is they happen to be betting on. The sports will include football, tennis, and ice hockey.
“Mobile betting is such a rapidly growing business because customers want to bet wherever and whenever they want,” said EveryMatrix CEO Ebbe Groes. “Three clicks is all it takes to place a mobile bet using our system. Offering the mobile option helps recruit new customers and generate additional business from existing players.”
The sportsbook itself is web-based and compatible with all mobile browsers. The choice between web-based and App-based is currently a quandary that many find themselves in when in trying to decide on the best course of action to take in the mobile gaming market. Web-based may well be the best way to go thanks to it benefiting from greater functionality across various devices.
EveryMatrix can be found at ICE at stand 5142, where they’ll be exhibiting their full range of products.