BUSINESS

Jackpotjoy in hot water over email campaign

TAGs: advertising standards agency, Barbara Windsor, Jackpot Joy, misleading email campaign

jackpotjoy-hot-waterWhen she was in EastEnders playing the character of Peggy Mitchell, Barbara Windsor was quite regularly seen as the long arm of the law in Walford. If it happened in her pub, which is invariably where everyone hangs out, she was the judge and jury. Now the company she represents are in hot water following a misleading email campaign. It must feel like the time you found Frank was cheating on you with Pat Butcher, Peggy.

According to the Advertising Standards Agency (ASA) Jackpotjoy’s email had the subject “Find out why we’re Britain’s best value night in!” and the body of the message said:

“Hi [recipient’s name], [recipient’s friend’s name] wants you to join in the fun at Jackpotjoy and we do too! We’ve got loads of hot slots, bubbly bingo and casino classics for you to enjoy from just a penny! But don’t take our word for it, ask [friend’s name]. And if you click here to Join Now, you’ll get our 100% Cash Match Welcome Bonus. So deposit £10 and you’ll get £20 to play with. Plus we’ll give you and [friend’s name] an EXTRA £10 EACH once you’ve played with your first deposit! Join now and get two big bonuses!” A clickable button below the text was labelled “Register Now”.”

Profitable Play Ltd (Profitable Play)(or Jackpotjoy) explained that the problem was down to a faulty link in the email that went to the wrong terms and conditions page, thus causing the complaint. They have now amended the email and promised to be good in future. Either that or they’ll have the hired muscle from ASA on their hands – Phil and Grant Mitchell.

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