If you wanted a lucrative market, where your sports teams always perform to a high level and win things then it’s unlikely you’d be sniffing around Baltimore or Toronto, your preferred destination would be Boston of course. Lucky for the Massachusetts state lottery that the city falls within their state, meaning they’ve enjoyed quite the fruitful tie-up. As a result of the partnership the state lottery created nine instant games which have combined to sell $1billion and raised more than $141.5m for the state. All the Bostonian’s need now is the Red Sox to somehow make October, Tom Brady to show us what we’ve been missing, the Bruins to sign Sidney Crosby, and the Celtics to put the Lakers back in their place. Over to you Shaq. Read more.
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