BUSINESS

Gauging the state of the economy by Premier League sponsors

TAGs: premier league sponsorships

State-Economy-Football-SponsorshipsEverybody’s got a different take on the state of the global economy. Is the recession over, or is the eye of the hurricane just passing over us before the downturn kicks off again? Which companies have successfully weathered the storm and which ones are only a bad quarter away from involvency? One intriguing method of identifying winners from losers is by reading the logos on Premier League football jerseys, where for the most part, you’ll find banks, tech outfits and – what do you know — a quarter of the world’s richest clubs wearing some kind of online gambling company’s brand on their kit. Read more.

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