Given the raging success of online gambling in Italy, 888 has decided to make hay while the sun shines and try out a joint venture with the Italian arm of Endemol, the Dutch TV giant.
The idea is to hit the Italian casino game market with a shitty stick by launching a stream of branded TV games like Deal or No Deal and Big Brother, which are hugely popular in Italy. If ever you saw the contestants of Grande Fratello, you’d understand why.
There’s just one catch – 888 and Endemol have got to wait for the Italian Gaming Authority to get around to formulating its final regulations and there’s a World Cup on this summer. Read more.
