The UK has anounced a new raft of advertising codes, including a dedicated lottery advertising section governing ads by the National Lottery. The new codes should also help UK gambling operators such as Tombola, GameAccount and William Hill, who have all recently had ads banned by the ASA, with new consumer protection rules. I’m all for telling it as it is and giving a balanced view, but what about a bit of consistency? Are they going to do the same for alcohol adverts now then? Don’t hold your breath. Read more.