Gambling News

MEI replace Cashflow system; Virgin Bingo prove TV is still a strong marketing tool; Spiral Solutions provides WinTango with gaming services

MEI Virgin Bingo Spiral Solutions

MEI Virgin Bingo Spiral SolutionsGaming validator providers, MEI, has announced its Cashflow SC system has been successfully replaced by a more advanced version named SC Advance.

In a press release the company said several models used in retail applications are now available for sale.

MEI’s president of Gaming and Retail, Tom Nugent, commented: “This is an important milestone for both MEI and our customers. Cashflow SC established the bar by which all other bill acceptors are measured when it was released in 2002. SC Advance has now proven it can improve upon a great product.

“SC Advance continues to build upon a winning formula. It incorporates the latest available technology, and feedback from our increasing base of loyal customers, to further improve upon the features that yield the biggest benefits to operators.”

The company recently hit their one millionth sale of the previous cashflow SC and are hoping this system update will ensure they reach the 2 million mark before the end of the decade.

 

Proving that television is still a great way to get branding messages to as many folks as possibleVirgin Games has announced the launch of a new TV advertising campaign for its bingo site – Virgin Bingo. The company released a statement today saying its latest advert is part of a £500,000 marketing campaign to run in the first quarter of 2012.

The commercial takes on a Willy Wonka-meets-Virgin theme and is staged in an imaginary factory where Virgin Bingo is made. A woman is taken on a backstage tour of the fantastical premises where Oompa-Loompas have been replaced by dancing Virgin staff. It also introduces Virgin Bingo’s new welcome bonus: “Deposit £10 and play with £35”.

CEO of Virgin Games, Simon Burridge, said: “We first advertised Virgin Bingo on TV in 2010 and have witnessed fantastic customer acquisition rates as a result. We’ve found that TV advertising is a natural fit for bingo. Being part of the Virgin brand helps to reassure customers that they are playing with a reputable company, while TV ads raise awareness of our existence and help to reinforce that trust and brand awareness.”

Virgin Games now has over 1,000,000 players and 295 games on its site.

 

iGaming services provider, Spiral Solutions has announced a deal with brand new, yet to launch scratch card and casual online gaming brand, WinTingo. The agreement will see Spiral provide “a package of managed eGaming services” a statement revealed today.

WinTingo is launching a full suite of instant play games, with a focus on scratch card and slots, powered by Microgaming and its new deal will see Spiral Solutions provide WinTingo with its suite of managed services including player support and retention services.

Head of Spiral Solutions, Matti Zinder, said: “Our role is to help establish and grow WinTingo’s customer base by applying our experience in player retention. This means that WinTingo can concentrate on what it does best; operating an eGaming brand and attracting new players, while we take care of the complex and time consuming task of retaining and supporting players.”

WinTango hopes the agreement will push them into becoming “a successful and well-known brand”, it said in the release.