Mobile social gaming firm Storm8 is serving over 10 million daily active users (DAUs) via their mobile social gaming network. The California-based company has seen its popularity soar over less than a year after they added a social casino to their portfolio and saw worldwide players reach 200 million. DAU also doubled over the same period and Storm8 CEO Perry Tam thinks that keeping players on a “mobile gaming network” is a lot more fruitful than just having one game.
“We’re seeing that a player’s lifetime is three times longer within a mobile game network than with just a single game,” Tam said. “This reinforces the importance of expanding into multiple genres and offering high-quality games to extend our footprint in such a hyper growth, hyper competitive industry.”
Zynga, the company that many look up to in the social gaming market, has seen its number one game fall behind the new King of social games – King.com. The Swedish company’s Candy Crush Saga has become the number one game on Facebook after passing Zynga’s Farmville. Candy Crush Saga currently has 9.7 million players compared to Farmville’s 8.8 million and there are some that think it could eventually pass Zynga as the number one social developer on Facebook.