On Friday, the Spillemyndigheden regulatory agency released its official tally of the regulated gambling market’s performance in the three months ending September 30. Overall revenue from both online and land-based sources came to DKK 1.497b (US $237m), up 9.3% from the same period last year and up 2.4% from Q2 2017.
Overall sports betting revenue drove the numbers, rising 9% year-on-year to DKK 577m despite stakes falling 4.6% to their lowest level since Q4 2015. Land-based wagering accounted for only 33.4% of betting revenue, more than desktop online revenue (16.1%) but significantly less than mobile channels (50.5%).
Mobile platforms did even better on the betting turnover chart, accounting for 54% of all stakes. Desktop wagering claimed a 21.5% share, with the remaining 23.7% placed with land-based bookmaker.
However, in keeping with previous Danish market stats, land-based bookmakers accounted for nearly 52% of Q3’s betting transactions, as Danish land-based punters traditionally place much smaller wagers than their online counterparts. That said, mobile transaction volume has risen steadily through 2017, accounting for 27.6% of September’s transactions, eclipsing desktop betting at 20.5%.
Denmark’s regulated online casino (including poker) revenue totaled DKK 456m, up nearly one-fifth year-on-year but essentially flat from its record DKK 458m in Q2. Slots accounted for two-thirds of online casino revenue, followed by roulette (15%) and blackjack (12%).
Online poker revenue totaled a mere DKK 31.7m, down 6.4% year-on-year, marking the fourth straight quarter of sequential declines and a new record low for the vertical. Since 2014, Denmark’s regulated online poker market has fallen nearly one-third and the final 2017 revenue figure is on pace to fall more than 12% from 2016.
Denmark’s land-based casino market reported revenue of DKK 95m, virtually unchanged year-on-year and perfectly flat on a sequential basis. Gaming machines outside casinos added DKK 369m, a marginal year-on-year improvement but down nearly 5% sequentially.