Betsson has gone live in Denmark with a range of games designed by developer Play’n GO. The Swedish company will first offer the titles through its Betsafe.dk domain with the same agreement allowing Betsson.dk to offer them “in the near future”. Henric Andersson, product director for Betsson, revealed he has been “impressed with the results” since adding the web and mobile games to their dot.com portfolio and that extending them to the Danish site was “a natural step”.
Analysts think that bookmaker William Hill will outperform other companies in the same sector. JPMorgan Chase reaffirmed an “overweight” rating for the firm’s share price with other analysts also moving to back the company’s shares. Jefferies Group reiterated a “buy” rating that was first sent out on Dec. 31 last year and Oriel Securities upgraded the bookies from “hold” to “add”.