It brings another Asian facing firm into the Premier League and shows the emphasis that sports betting companies, and businesses in general, are placing on customers in the Asian market. West Brom were last year sponsored by Bodog, who chose to advertise on the shirts in Cantonese, and it follows a number of other partnerships that were signed over the past week.
Dafabet may also be about to make their first inroads into the UK market and are only “weeks away” from an Isle of Man licence in order to do so. eGR report that Karatzas said the firm has been given a “conditional letter of intent” by the territory so that it can start to serve UK customers within weeks.
Gamblers in France spent almost 20 million Euros betting on the Olympics during the London games. ARJEL, the country’s gambling regulator, took €19.2 million worth of bets during the Olympics with revenue hitting €3.3 million over the duration of the three-week long games. Of the 1.9 million bets placed, 20 percent were on football with basketball, handball and tennis contributing 19 percent, 17 percent and 15 percent respectively.