Betfred has revamped its mobile product and at the same time launched a mobile casino. It will benefit from IGT’s mobile casino games such as Rainbow Riches, Cleopatra and Monopoly Multiplier. This is in addition to the sportsbook that will offer easier navigation and quicker access to markets.
Software provider Playtech has gobbled up another gaming industry company after reaching a deal for casino game developer Ash Gaming. The deal will be for an initial £15.5million with a deferred contingent consideration of up to £7.5m. £6m of this will be paid on the yearly anniversaries of the deal with £1.5m contingent on the company producing an agreed number of games over the three years. Playtech believed there are “significant combined benefits to be gained from this purchase, including greater revenue opportunities and enhanced economics across the value chain.”