Upon the news, a Clarion Gaming spokesperson said, “As these new markets in Europe open up to online gaming, it’s becoming increasingly important for operators to be able to adapt their messaging to the local demographics. To do that, they need the expertise of the local experts who can help them understand what localised products to offer and how to communicate their propositions to new players. EiG this year will focus on bringing these experts so that they can share their expertise and partner with the global players.”
In terms of who will be there, you can expect to find CEOs from a number of the continent’s most reputable brands such as PKR, Virgin Games, Bodog, and many more. Italy will be represented by top-level executives from Gioco Digital, Poste Mobile and Lottomatica who will discuss their approaches in a country that is seeing unprecedented growth in iGaming.
Of course there will be the usual array of parties that you have come to expect with any iGaming conference. Given that Clarion is also responsible for ICE Totally Gaming then we can safely say ‘expect anything’. More information will become clear in the lead-up to the event and to learn even more, you can visit the conference website itself at this link.