A Bodog spokesperson Jenkins’ enthusiasm. “In choosing a sponsorship partner we were looking for a club with a genuine team spirit and we are delighted to have found that in West Bromwich Albion. In the social media era, a sponsorship should be about backing the investment with a return commitment to the club and the fans and we are looking forward to working closely with all parties. Equally, the Premier League is so much more than just a passion in the UK but massive around the world too, which can only benefit other regional Bodog licensees.”
Said another Bodog representative, “It is hard to explain how big the Premier League is in Asia and this sponsorship will be enormously beneficial for us in growing the brand’s profile in the region. I am therefore very grateful to Bodog Europe for signing this deal but from a brandpoint of view it also highlights the strength of a licensee model as regional marketing can have benefits beyond its borders.”
The West Bromwich Albion deal reunites Bodog Europe with manager Roy Hodgson, who helped steer Fulham FC all the way to the Europa Cup Final while Bodog was the club’s official betting partner. With Bodog on their kit, are the Baggies prepped for a similarly remarkable run?