On the land-based gaming front, Harrah’s Entertainment Inc has finally pulled the trigger on rebranding itself as Caesars Entertainment Corp. One can only assume that the timing of this announcement was likely scheduled well before the company’s IPO plans fell flat on their face. Still, nothing better to make people forget about a horrendous business setback than a puff of smoke, and voilà, plausible deniability. “IPO? Who, us? Naw, man… You’re thinking of some other losers…” Shrewd.
Finally, breaking news that Calvin Ayre has changed his name to ‘Boss’. Henceforth, all gaming industry personnel shall kindly address him as such at all public functions.