Tom Light talks using personalization to engage more sports bettors

May 04, 2016

<em>In this interview with CalvinAyre.com’s <strong><a href="https://calvinayre.com/author/rebecca-liggero/" target="_blank">Rebecca Liggero</a></strong>, Tom Light discusses how <a href="https://calvinayre.com/2016/02/05/business/sbtech-bids-goodbye-to-ceo-itai-zak/">SBTech</a> plans to utilize advanced personalization strategies to engage not only sports bettors in Euro 2016 wagers, but also casino players.</em>