Tag Archives: Snake Oil & Widgets
- Snake Oil & Widgets: Perfect Synergy – Digital Marketing Channels Aligned
October 30, 2014
I’ve worked with dozens of marketing teams in iGaming both internally, as a marketing manager, and externally, as an agency. The one thing that constantly strikes me is the often huge chasm of cooperation and communication between different marketing facets, even those that sit next to each other in offices....
- Snake Oil & Widgets: Making Networking Work
October 22, 2014
With back-to-back-to-back conferences in the form of G2E, EiG and the Barcelona Affiliate Conference a real possibility for a number of industry high flyers, maximising one's time and, as age catches up with you, energy at these events is critical. If your focus is split between business development and relationship...
- Snake Oil & Widgets: Las Vegas – Making Sensory of it all
October 8, 2014
As a seasoned Vegas visitor, I ought to know better than to avoid shut-eye on the journey over, fully aware of the endless eye-bashing and late nights that await me on touchdown at McCarran Airport for my week-long trip to G2E. The bright neon lights sit pride of place in...
- Launching a Sports Betting Site – Part II: Who’s done the business in 2014?
September 24, 2014
Last week, I explored the software opportunities open to start ups looking to launch into iGaming’s sports betting market. Choosing the best betting software and customer management platform, alongside deep pockets and a plethora of grey matter, is the great enabler. Once you’ve made that choice, it’s all about running...
- Launching a Sports Betting Site – Part I: The Right Software
September 19, 2014
Over the next week or so, this column will investigate what it takes to successfully launch a new sports betting operation to market in the next couple of features. This particular element will cover off software selection perspective, before we analyse a couple of case studies next week. Budget is...
- Snake Oil & Widgets: Crystal Ball Marketing – what can operators try out to broaden their marketing reach?
September 3, 2014
In the early 80s, a chap by the name of Jay Conrad Levinson was busy reinvigorating the way businesses marketed - his creations included the Marlboro Man. In the process, he coined the term “guerrilla marketing,” which quite frankly drove a revolution in business marketing, advertising, and PR. Levinson passed...
Why Malta is a Sure Bet for iGaming Companies
October 9, 2014