Tag Archives: ROI
- How to calculate ROI on adding a new language to your website?
June 6, 2016
This is a guest contribution by Alessandra Binazzi, a Localization management consultant. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you. iGaming companies can decide to enter new foreign markets for several reasons. Regulatory changes in certain countries, market potential of specific local markets, local...
- The Need to Keep Advertising Clean
May 29, 2014
Advertising has always been a bit different in the online gambling industry. It's shouty; it's in your face; and it often pushes the boundaries of what we consider socially and ethically acceptable. From the likes of Golden Palace buying William Shatner’s kidney stone to a more recent example in the...
Ex-Ladbrokes Australia boss to roll-out new online lottery
September 4, 2017
Landing International OKs Les Ambassadeurs Club and Casino sale
September 8, 2017