Tag Archives: PR Stunt
- Paddy Power seeks help in being Paddy Power
July 17, 2013
Attention pranksters: Irish betting outfit Paddy Power wants to hear your best attention-grabbing ideas. The irrepressible Paddsters are reportedly seeking to enlist a variety of agencies to submit ideas for campaigns and stunts for the coming year’s sporting calendar, culminating in next summer’s FIFA World Cup in Brazil. (Anyone else...
- Paddy Power’s 2013 off to a roaring start as company contemplates corporate rebrand
May 14, 2013
Irish gambling outfit Paddy Power said 2013 is off to a roaring start, with revenue up 20% over the first four months of the year. Paddy held its annual general meeting in Dublin on Tuesday, which was preceded by the release of a positively buoyant interim management statement. Retail revenue...
- PR Stunts: The Good, The Bad, The Balloon Boy
December 11, 2009
LonelyGirl15, the Britney Spears-Madonna Kiss, Janet Jackson’s Super Bowl wardrobe ‘malfunction,’ Taco Bell’s Liberty Bell hoax… designed to attract media attention, publicity stunts come in all shapes, sizes and degrees of difficulty. If the risk factor is too high and the stunt goes terribly wrong, it can prove to be...
Charges dropped against Calvin Ayre, Bodog and friends
July 14, 2017
Calvin Ayre Foundation to match donations to Barbuda relief effort
September 9, 2017
The cost of America’s war on Antigua, Calvin Ayre and online gambling
September 5, 2017