Tag Archives: novelty betting
- UK gambling operators warned over novelty betting market integrity
June 28, 2016
The UK Gambling Commission (UKGC) has warned its licensed operators of the dangers of accepting wagers on TV programs and other novelty betting markets. In a letter sent to licensees this week, the UKGC noted that there had been “repeated instances” of operators offering betting markets on pre-recorded TV shows...
- Paddy Power Cause Outrage Offering Bets on Pistorius Case
March 1, 2014
Paddy Power cause outrage after offering a series of bets on the outcome of the Oscar Pistorius murder trial. Just how far is novelty betting going to go? That’s the question that the gambling media are pondering this morning after Paddy Power decided to offer odds on the Oscar Pistorius...
- What Makes a Good Novelty Bet?
November 29, 2011
Novelty or prop betting is a wonderful thing; it allows customers to bet on almost anything, thus adding an extra edge to many usually mundane aspects of life. An increasing number of iGaming operators offer these kind of bets and understandably so as there are plenty of benefits of doings...
- Paddy Power needs some brand new ideas
July 11, 2010
There's no doubt that Paddy Power has done a good job in branding itself as the novelty betting bookmaker. It will offer odds on pretty much any topical news event and establish a betting angle in order to earn itself publicity. Indeed the more controversial the story the more likely...
- Bookmakers, it’s time to think outside the box
February 17, 2010
Is it just me or does every UK betting website look the same these days? I understand that there is a need to identify the product you are selling and also to ensure new customers don’t get lost in navigation, but is it really a good idea to be a...