So while more established brands continue to struggle, is it still possible to gain a good market share with a new brand?
Mr Green started from scratch with a new brand in 2007 and have been one of the very few to succeed having entered the market in this way.
Becky talks to Mikael Pawlo about their company's branding and marketing strategies and how it helps them to become more successful.
Becky brings us the Day 1 recap and video highlights of the European iGaming Congress (EiG) 2013 that kicked off in Fira de Barcelona.
Becky brings you this 2nd day summary video at the conference floor this years' International Casino Exhibition 2013, at the ExCel London.