Tag Archives: Michael Leander
- Interview with Michael Leander on Marketing Automation
October 31, 2014
Becky Liggero talks to Michael Leander of Michael Leander Company. He defines what marketing automation is and what are some of the ways the operators can communicate to players to keep them engaged and keep them coming back. Becky Liggero: I'm here with Michael Leander of Michael Leander Company. Michael has 20 years of...
- iGaming SUPER Show 2014 Day Two Recap
June 27, 2014
The iGaming SUPER Show marathon has almost come to a close, with two full days at the RAI behind us and two more parties remaining, the official networking party and tomorrow’s “wind down” session including a canal cruise. Today kicked off with a quiet start as anticipated, but the buzz...