LeTou have today signed a partnership agreement with esports giant Fnatic to support their Dota 2 team based out of Kuala Lumpur.
The UK's Advertising Standards Authority upholds complaints against M88, Fun88 and Letou for kid-friendly online casino titles.
Paul Fox of Letou shares how sponsorship deals impact the operations of sports betting operators.
For the first time in the history of Premier League, a team will be donning jerseys with Chinese imagery to celebrate Chinese New Year 2018.
Swansea City have become the first Premier League club to produce a commemorative shirt to celebrate Chinese New Year 2018 which will be worn by the team.
Asia-based online betting operator LeTou is moving in a new, less controversial promotional direction.
A controversy involving one of China's biggest football imports is brewing, and it's one that will make Chinese authorities' heads spin.