Tag Archives: Keywords
- Gambling dominates UK list of priciest (and misspelled) paid search keywords
April 14, 2016
Gambling-related subjects dominate a recent list of the most expensive (and occasionally misspelled) keywords in the UK’s paid search market. On Thursday, Search Engine Watch published a list of what it claims are the 100 most expensive keywords in the UK online market. The list was gleaned from a SEMrush...
- PPC Tip of the Week: PPC Campaigns for Casino
September 7, 2015
The Media Image's Manny Berndorfler talks about Pay-Per-Click Campaigns for Casino in this edition of CalvinAyre.com’s PPC Tip of the Week. Today we’re looking at what to focus on for running an effective casino campaign on Pay-Per-Click… The casino landscape is HYPER COMPETITIVE and you need nerves of steel bidding keywords at up to £180/click! At...
- SEO Risk in iGaming
July 2, 2013
Our clients have constantly asked about the risks of with doing an aggressive SEO campaign on Google. They are thinking: REWARD + EFFICIENCY + RISK = how much to spend on a project. Risk is an important thing to factor in, because it affects your SEO strategy. For anyone who...