Tag Archives: guerrilla marketing
- Snake Oil & Widgets: Crystal Ball Marketing – what can operators try out to broaden their marketing reach?
September 3, 2014
In the early 80s, a chap by the name of Jay Conrad Levinson was busy reinvigorating the way businesses marketed - his creations included the Marlboro Man. In the process, he coined the term “guerrilla marketing,” which quite frankly drove a revolution in business marketing, advertising, and PR. Levinson passed...