Tag Archives: entity theorists
- Research explains why some folks are more ‘brand resistant’
July 2, 2010
Research identifies consumers as either incremental theorists or entity theorists, making them either brand-susceptible or brand-resistant.
Popular Posts
Interview with Sasha Strauss of Innovation Protocol on Brand Strategy
September 4, 2014
Mr. Green’s Marketing and Branding with Mikael Pawlo
November 12, 2013
Jim Sigronelli: Casino promotions ‘a sea of sameness’
December 22, 2015
Andy Edwards on Digital Brand Establishment
September 17, 2013