Tag Archives: Content Creation

5 Game-Changing Types of Content for Gambling Brands
March 23, 2016
This is a guest contribution by Pete Campbell, Managing Director of the award-winning Kaizen. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you. Promoting a gambling brand through SEO and content marketing online is no mean feat. Both webmasters and algorithms alike (not to mention consumers)...
How to Utilize PR to Maximize Content
July 2, 2015
As technology makes storytelling more powerful, companies and brands need to reinforce the value of public relations (PR) to achieving their marketing objectives. Great storytelling has always been at the root of good PR; with the increasing demand for meaningful pieces of content, PR’s role has become critical in presenting...
How To Put Your Content In The Right Context
June 24, 2015
Did you know there are over 3.5 million pieces of content being shared online every second? That’s over 200 million pieces every minute! Crazy, isn’t it? How does your brand compete with all of this content shooting out every second? How does your company deal with the ever changing landscape...
Content Creation: How to Get Started
June 17, 2015
Tell me someone who has not heard of the word ‘content’ this week, and I’ll tell you someone who never blinked his eyes all his life. Ok, the latter maybe was too much (and totally a weird analogy) but content, as we all know, is everywhere! Everybody wants a piece...
Here Are 7 Ways to Create Gambling Content That Earns Big Links
August 15, 2014
If you're a regular reader here at Calvin Ayre, you may have come across Paul Reilly's post last October. Back then Paul was pretty aggressively advocating the use of paid links to climb to page one for profitable, transactional keywords, especially in the iGaming industry. He insisted that "If you Google...
Google Changes the Rules, Betus, Gambling911 and Others Take a Hit
March 5, 2011
If you operate a website, regardless of the industry you must abided by Google’s rules. So what happens when Google changes the rules? For some gambling related companies, like Costa Rican based operator BetUS.com and tabloid news site Gambling911, it means going back to the drawing board and rethinking your...