Tag Archives: bookmakers
- Worldpay backs Grand National to boost bookies’ transactions by 80%+
April 8, 2016
LONDON – 8th April 2016 – Worldpay, the global leader in payments, is predicting the biggest Grand National ever for online bookmakers, as punters hedge their bets on the biggest race in the British horseracing calendar. Spending data from the 2015 event revealed that Britain’s bookies saw a phenomenal 84%...
- Becky’s Affiliated: How UK-facing bookmakers can circumvent soaring advertising prices
April 23, 2015
Times are tough for UK-facing bookmarkers when it comes to advertising and acquiring new players for a decent price in the UK market. A triple hit of increased paid advertising prices, soaring TV advert prices and the newly implemented Point of Consumption Tax (POCT) have put a number of UK...
- Snake Oil & Widgets: Celebrity Endorsement – Not so Sound Bites
June 25, 2014
Driven by the World Cup, touted as the biggest betting event of all time, bookmakers and gaming operators have turned to footballing stars to promote and advocate their brands. Queens Park Rangers' Manager Harry Redknapp's forefront presence as start-up 666Bet's brand ambassador comes at a time of increased celebrity endorsement...
- Can ambush marketing impact profit?
May 16, 2014
Squads are currently being selected for the 2014 World Cup; the biggest sporting event of the year, a global show and, more importantly, a golden opportunity for sports betting operators. Sporting events as large as this one always provide a huge boost to figures and if results go their way...
- Paddy Power Chief to Quit After a Decade in Charge
May 13, 2014
Paddy Power Chief Executive, Patrick Kennedy, has decided to call time on his tenure at the Irish bookmakers, after nearly a decade in charge, and he leaves his final Premiership campaign with a bum spanking from punters. Paddy Power is feeling some pain right now. Not only do they have...
- UK Gambling Stats: Males, National Lottery and In Person Betting Dominate
May 8, 2014
UK Gamblers still like to have a flutter on the National Lottery, but according to a recent survey by the UK Gambling Commission, that number is falling. What is the most commonly played gambling game in the UK? Interestingly, it’s a gambling game that people don’t even consider a gambling...
Fedor Holz On Why His Future Will be Away From Poker
July 18, 2016
European Poker Tour London Day 3: Martin Kozlov Leads The Final 45
October 10, 2013