Tag Archives: Australian Football League
The AFL governing body puts its full weight behind esports interest
July 6, 2017The Australian Football League governing body has given the green light for the league and its representatives to bury their head deep into the bosom of esports. It won't be long before our children think of physical sports as being old and arthritic. Our technology experts are like the explorers...
SportsBet snags AFL sponsorship deal with Seven West Media January 18, 2017Australian online sports betting operator Sportsbet has signed on as the new sponsor of broadcaster Seven West Media's Australian Football League television coverage. On Wednesday, the Australian Financial Review reported that Sportsbet, a division of UK betting powerhouse Paddy Power Betfair, had reached a deal with Seven to sponsor the...
Betting firms’ sponsorship of top European football rises 180% in one year March 25, 2016Australian online bookmaker Sportsbet has inked a new betting partnership with Australian Football League side Brisbane Lions. The Lions claim the two-year, “six-figure” deal will offer prominent placement for Sportsbet’s brand across all of the club’s digital properties, including desktop, mobile, app and email. The deal apparently doesn’t include any...
AFL club rejects sports betting deal, keeps poker machines February 18, 2016Australian Football League (AFL) club Richmond becomes the seventh Victorian club to trade a bookmaker sponsorship for a responsible gambling commercial hook-up. The Tigers signed a three-year partnership with the Victorian Responsible Gambling Foundation (VRGF), a deal which would precludes the club from having sports betting sponsors. The club were...
Australian sports leagues support lifting online in-play betting ban December 1, 2015Australia’s professional spots bodies want the government to relax its prohibition of online in-play betting in order to preserve the integrity of their product. Australia is currently conducting a review of its 2001 Interactive Gambling Act (IGA) with a particular focus on how to combat the alleged negative effects of...
AFL clubs sign up to responsible gambling charter October 12, 2015More Australian Football League (AFL) clubs are signing up to a charter to end sponsorship and fundraising tied to gambling. The St. Kilde, Essendon, and the Western Bulldogs have signed the Victorian Responsible Gambling Foundation's 'Gambling’s Not A Game' program to remove the promotion of betting at their clubs and matches,...
