Tag Archives: adidas
- Branding 101: how Nike dethroned Adidas for football’s crown
June 9, 2010
Great read here that speaks to the power of branding (a favorite subject of one Calvin Ayre). It's how an upstart company named Nike took its soccer shoe division's annual revenue from a modest $40M in 1994 to a staggering $1.7B this year. So how did a company from Oregon...
Sir Charles likes to gamble and he don’t care what you think
October 26, 2010