Tag Archives: acculturation
- Acculturation the key to cracking the Latin American market
June 13, 2010
Some industry analysts are touting Latin and South America as the next big nuts to crack. But having success in these markets (and with ex-pat Hispanics in America and beyond) will take more than simply translating Anglo-European marketing material into Spanish. The key to success is something called 'acculturation' and...
UltraPlay’s sportsbook solution hits Latin American market
August 9, 2017
Juegos Miami hosts LatAm thought leaders
June 1, 2017