Player Retention Strategies for Online Gaming

Gaming Conference: Player Retention Strategies for Online Gaming

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The Player Retention Strategies for Online Gaming conference will be held on July 19-20, 2011 at the America Square Conference Centre, London UK.

Europe’s leading online gaming retention specialists will gather at the Player Retention Strategies for Online Gaming Conference to explore ways to improve customer service efficiency, boost player confidence and increase player lifetime values across your gaming products.

Regardless of your product, player retention strategies need to address a certain set of retention-related issues facing every online gaming firm. In establishing an effective strategy, companies need to improve player and competitor insight, applying data through the most relevant and effective means.

Attending this conference will give you an unrivalled opportunity to assess retention strategies, size up the latest retention tools and to hear directly from gaming players on what works to keep them loyal to your company.

Here are just a few of the leading retention experts on the 2011 speaker panel include:

Simon Collins, Head of R&D, PartyGaming

Dominic Vye, Head of Customer Loyalty, Sportingbet

Oliver Watkins, Head of CRM, Rank Interactive

Martyn Trebert, Customer Insight, Netplay

Michael Braga, Founder, Motive Marketing Services (former Head of Marketing, Gamesys/ Jackpot Joy)

For the list of speakers, click here.

Topics up for discussion includes: How to build the most effective retention strategies designed to increase player lifetime values across your gaming portfolio, The C word! Take away tools to help you drive down player complaints on your website, Manage your channels of communication to offer your players a level service that goes above and beyond your competitors, and Getting the players’ perspectives.