In the vast majority of sports, the biggest star via popularity is also that sport's best player. Tom Brady in the NFL, LeBron James in the NBA, etc.
The Kansas City Chiefs will host an AFC Championship Game for a third straight season Sunday as they look to keep their chances of repeating as Super Bowl champions alive against the Buffalo Bills.
The UFC generally jams as many cards on Fight Island as possible when it visits there over the span of a few weeks.
The 22 players representing Holland and Spain in tonight's World Cup final will be playing before an estimated worldwide audience of 700 million
FIFA is putting pressure on Nelson Mandela to attend the World Cup final despite the fact that he is still mourning his great-grandaughter's death
The only way to beat Spain is by adopting dirty tactics - in other words, target Iker Casillas' girlfriend
The Economist has launched a special report into gambling this month, revealing the "profound and multilayered American scepticism of online gambling"
Goal-line technology is back on the agenda after Fifa revealed this World Cup is set to be the last tournament under the existing refereeing system
Mobile gambling games specialist Probability has launched its first games specifically designed for the iPhone and iPod Touch
PartyGaming is still on the prowl for US partner and poised to strike a new deal in France
A William Hill telephone client has staked the largest ever bet on the World Cup, gambling €500,000 on Germany to beat Spain in tonight's semi-final