In the vast majority of sports, the biggest star via popularity is also that sport's best player. Tom Brady in the NFL, LeBron James in the NBA, etc.
The Kansas City Chiefs will host an AFC Championship Game for a third straight season Sunday as they look to keep their chances of repeating as Super Bowl champions alive against the Buffalo Bills.
The UFC generally jams as many cards on Fight Island as possible when it visits there over the span of a few weeks.
In this week college football, the ESPN College GameDay - as No. 15 SMU visits No. 24 Memphis with a 7:30 p.m. ET kickoff.
An exciting Week 9 Thursday night game between the San Francisco 49ers (+7) and underdogs Arizona Cardinals at 10-point.
New York City is the host to UFC 244, a title fight for a welterweight bout between contenders Jorge Masvidal and Nate Diaz.
It's quite possible the top two responses would be the Kansas City Chiefs' Patrick Mahomes and Green Bay Packers' Aaron Rodgers.
The No. 19 Michigan hosts No. 8 Notre Dame in a non-conference affair in what will be the foreseeable end of one of college football's better rivalries.
The NFL aims to get as many teams as possible featured on Thursday nights during the season simply as it's smart marketing to tout all the clubs.
The main card, headlined by a welterweight bout between Demian Maia and Ben Askren, begins at 8 a.m. ET from Singapore Indoor Stadium.
The second-favorite this year, Roger Federer is at +300 while the top-seeded, Novak Djokovic stand at +150 favorite to win Wimbledon for a fifth time.