In the vast majority of sports, the biggest star via popularity is also that sport's best player. Tom Brady in the NFL, LeBron James in the NBA, etc.
The Kansas City Chiefs will host an AFC Championship Game for a third straight season Sunday as they look to keep their chances of repeating as Super Bowl champions alive against the Buffalo Bills.
The UFC generally jams as many cards on Fight Island as possible when it visits there over the span of a few weeks.
After winning the Grand National Tony McCoy is a value 6/1 bet to win BBC Sports Personality of the Year
William Hill is to sponsor the Official Monster Raving Loony Party at the next general election
A study in Current Biology has revealed how researchers were able to predict, with reliable confidence, what number people were thinking of
Poker forum two-plus-two has gone to great lengths to expose the online poker collusion between Stoxpoker.com founder Nick Grudzien and Robert Papps
Austrian internet bookmaker Bwin plans to relaunch its French service following this week's decision to pass a new gambling law in France
There may have been a 100/1 shot winner of the Grand National last year, but that doesn't mean it's a complete crapshoot, as this cheat sheet reveals
Nike has launched a new creepy advert featuring Tiger Woods and his late father Earl, as the latest infidelity story emerges on Day 1 of the Masters
University of Toronto researchers have discovered one of the biggest online spy rings which has stolen personal data from computers all over the world