In the vast majority of sports, the biggest star via popularity is also that sport's best player. Tom Brady in the NFL, LeBron James in the NBA, etc.
The Kansas City Chiefs will host an AFC Championship Game for a third straight season Sunday as they look to keep their chances of repeating as Super Bowl champions alive against the Buffalo Bills.
The UFC generally jams as many cards on Fight Island as possible when it visits there over the span of a few weeks.
The US state of Vermont has proposed installing an internet monitoring system to control the online activities of state employees
The World Poker Tour will be making its English debut when it comes to London this summer
Amanda Musumeci has become the latest player to join Team Bodog, while David Williams has moved on
Devilfish Gaming has doubled its sales in the six months to December 31, 2009 to £476,248 - up from £237,599 a year earlier
Max Lykov has won the 2010 EPT Player of the Year Award
Gordon Brown, a 15/2 shot to keep Prime Ministerial office, is already political history as Bodog reveals the odds on who will be Labour's next leader
The world No1 John Higgins had been suspended for agreeing to rig snooker matches for €300,000
There are 40 days and 40 nights until the start of the World Cup so here are Bodog's odds for Group A betting