In the vast majority of sports, the biggest star via popularity is also that sport's best player. Tom Brady in the NFL, LeBron James in the NBA, etc.
The Kansas City Chiefs will host an AFC Championship Game for a third straight season Sunday as they look to keep their chances of repeating as Super Bowl champions alive against the Buffalo Bills.
The UFC generally jams as many cards on Fight Island as possible when it visits there over the span of a few weeks.
Just weeks after announcing her departure from Absolute Poker, Lacey Jones has been snapped up by Full Tilt Poker in a new sponsorship deal
ITV dropped another football broadcasting clanger when viewers in HD missed Steven Gerrard's World Cup goal due to a car advert being shown
If Rob Green is feeling bad about his goalkeeping calamity against USA he can console himself with this Top 10 World Cup gaffes and mistakes
Harry Findlay has vowed never to own horses in England again after being given a six-month ban for laying one of his own horses on Betfair
A punter has staked a £55,000 each-way bet on France to win the World Cup at odds of 20/1 - which will land him £1,650,000 if successful
Hedge fund giant Paulson & Co has taken a 9.9% equity stake in Harrah's as more hedge funds circle the egaming sector ahead of US regulation
The World Cup is a great opportunity to place novelty bets, such as who will be the first player to reveal a Jesus T-shirt and much, much more
Vanessa Rousso has launched an iPhone poker instruction app called Poker 1 on 1 with Vanessa Rousso