In the vast majority of sports, the biggest star via popularity is also that sport's best player. Tom Brady in the NFL, LeBron James in the NBA, etc.
The Kansas City Chiefs will host an AFC Championship Game for a third straight season Sunday as they look to keep their chances of repeating as Super Bowl champions alive against the Buffalo Bills.
The UFC generally jams as many cards on Fight Island as possible when it visits there over the span of a few weeks.
The great vuvuzela debate looks likely to run beyond the World Cup, with bookies already laying odds on those horns re-appearing in the Premier League
The eGR B2B Awards, the awards ceremony recognising achievement and innovation among the industry's b2b companies, were presented in London last night
UK bookmaker Ladbrokes has announced the official launch of its new online financial spread betting service, Ladbrokes Financial Spreads
Pokulator LLC has collaborated with Applicorp to develop and launch the 2010 WSOP iPhone App for players and fans of the 2010 World Series of Poker
Betfair TV has signed a pan-European commercial agreement to deploy sports betting and gaming applications on Samsung’s Connected TV platform
Online gaming operator 888 has entered the social games space with an agreement to buy assets from Real Dice Inc for an initial fee of US$18m
Want to know who is playing whom at the World Cup and when? Check out the official World Cup fixture list
Since the start of the World Cup the Chinese authorities have arrested more than 3,600 suspects and confiscated over £700m in their gambling crackdown