In the vast majority of sports, the biggest star via popularity is also that sport's best player. Tom Brady in the NFL, LeBron James in the NBA, etc.
The Kansas City Chiefs will host an AFC Championship Game for a third straight season Sunday as they look to keep their chances of repeating as Super Bowl champions alive against the Buffalo Bills.
The UFC generally jams as many cards on Fight Island as possible when it visits there over the span of a few weeks.
North Korea's 2-1 defeat to Brazil was an extraordinary achievement when you consider just how fucked up their social system is
Google is to allow licensed UK gambling and betting companies to run display campaigns on YouTube, with Ladbrokes the first bookmaker to sign up
PokerStars has decided to increase its exposure in Spain by signing a twelve-month sponsorship agreement with the Spanish Basketball Federation
As an ambassador Shannon Elizabeth deserves respect especially if she has been hosting poker nights round her house
Virgin Games will be expanding its flash-based casino games offering after signing a partnership deal with online gaming software provider Microgaming
France are out to 150/1 to win the World Cup as the backlash to Anelka-gate continues to cause friction in the self-imploding France camp
What do you do during the World Cup if you hate football but don't want to feel alienated? Why, bet on it, of course
Orbis Technology has adopted a new brand identity and changed its name to OpenBet Ltd, as the company looks to emphasise its leading betting platform