As sports betting starts to spread across the U.S., a lot of attention has been paid to the virgin markets that will see all new opportunities. Nobody should forget the existing infrastructure of tribal gaming though, and a new deal between Atlantis Gaming Corporation (AGC) and Amelco seeks to introduce a quick win solution for 450 tribal casinos.
With the deal, Amelco’s sportsbook technology will give AGC affiliated casinos instant retail, mobile, online and self service sports betting. Instant, that is, when each casino’s respective state passes legalized sports betting legislation.
The press release announcing the partnership also emphasized AGC’s sports chops. The tribal gaming network operator also has a partnership with the Pro Football Hall of Fame, allowing customers to access their ‘Ask-a-Pro’ product. Players have access to ask former players and coaches their opinion on potential bets, making for an incredibly interactive product.
“With approval to operate across tribal jurisdictions in 28 states, as well as the combination of AGC’s Hall of Fame brand and our technology, I am sure we have the makings for a powerful synergy between us both,” said Leon Wynne, Amelco’s COO.
Donald Bailey, President and CEO of AGC, touted Amelco’s technology as the right choice for the tribal casino industry. “I am confident that with their market-leading tech and the power of our brand, we’re set to revolutionise the way sports betting is delivered across the gaming and sports communities.”
AGC aren’t just getting new technology, they’re getting a proven partner in the U.S. sports betting space. The company already has a platform operating in New Jersey, in partnership with the Stars Group, and is preparing to launch in multiple other states. They’ve recently gained regulatory approval to launch in Pennsylvania.
This appears to be a well timed partnership as sports betting continues to gain traction in several states. Alabama is starting to make serious progress on a sports betting bill, and Missouri’s bill is not that far from becoming a law.